Every hard call in your business has a number behind it. Two free diagnostics show you what it is.
You know your revenue. Here's your true profit per service line — and the gaps in your operating model that are quietly capping your growth. No card. No call. No 14-day trial that bills you on day 15.
Inside the Service Profitability Controller
Real output
- ✓ No credit card, ever
- ✓ Real analysis, not a quiz score
- ✓ Your numbers stay yours
We'll never sell, rent or share your details. Unsubscribe in one click. No sales call unless you ask for one.
What happens after you click
You're inside the app in seconds — no email to go dig up, no waiting on a welcome message.
Put in your real service lines, hours and rates — about 20 minutes, at your own pace.
See your true profit per service line on screen — the same session, no waiting on an email.
Built for
You're not short on effort. You're short on numbers you trust.
You've built something real. Revenue is up. The pipeline is full. And yet every meaningful decision still comes down to a feeling in your gut at 11pm.
Is the service line everyone is busiest on the one actually paying the bills, or is it quietly subsidized by the two nobody talks about? Should you raise the price, cut the scope, or stop selling it altogether? Is the reason growth feels heavy a pricing problem, a delivery problem, or a structure problem?
Nobody hands you these answers. So you guess. And most of the time the guess is close enough — right up until the year you realize you've spent eighteen months scaling the least profitable thing you do.
"Which service line actually makes money?"
Revenue by service is easy to pull. Margin by service, after the real hours, almost nobody tracks.
"Why is revenue up but profit flat?"
Margin rarely disappears in one place. It drains in several, and none of them look big on their own.
"What's actually capping our growth?"
Something breaks first when you add volume. Most owners are fixing the thing that breaks third.
"What should we stop doing?"
Every service business is carrying work it should have retired. Knowing which is the hard part.
This isn't a list of calculators. It's the Profit Triangle™.
The Profit Triangle™ holds that profit isn't a calculation you perform at month end — it's a design outcome that emerges from three operational elements: Volume, Capacity and Efficiency. When they fall out of balance, your P&L becomes a lagging indicator of damage already done.
The tools are built around that framework — the two free ones start you on the sides most businesses get wrong first.
Two tools. Real inputs. The answers every other decision hangs on.
These aren't quizzes that email you a PDF three days later. You put in your real numbers, you get your real answer on screen, and you can act on it this week.
- True profit per service line — not revenue, not gross margin off the P&L, but what each service actually earns once the real delivery hours are counted against it.
- Which services are draining your margin — including the ones that look healthiest on a revenue report and are the reason your team is stretched.
- Whether your problem is pricing or delivery — the same flat margin can come from charging too little or from work costing more than you think. They need opposite fixes.
- A map of how your business actually operates today — roles, handoffs and decisions as they really run, not as the org chart claims.
- The structural gaps capping your growth — the specific places your current operating model gives out when you add volume, so you fix that instead of everything at once.
- What to stop selling — the honest answer most owners avoid, backed by a number rather than a hunch.
Everything below, at no cost, on the next screen.
No trial timer. No card on file. Register and the tools are open.
The Service Profitability Controller
Your true profit per service line, and which services are draining margin.
The Operating Model Builder
A map of how your business runs today, and the gaps that limit how far it can grow.
Your full results on screen
The whole answer, not a teaser score with the useful part behind a paywall.
No card, no countdown
Nothing to cancel later, because there's nothing to start.
About 90 seconds to register. Set aside 20 minutes for the first tool.
These take about 20 minutes each. That's on purpose.
You've seen the other kind. Six questions, a progress bar, a score out of 100 and an email asking for a meeting.
These are not that. They ask for your service lines, your delivery hours, your rates, how the work actually moves through your business — because a real answer to "which service is losing money" cannot be produced from six questions and a guess.
Twenty minutes for a number you have been estimating for years is a good trade. If you don't have twenty minutes, bookmark this and come back when you do.
Three steps. No onboarding call.
Register in 90 seconds
Name and email. That's the whole gate. No card, no demo request, no "a specialist will contact you."
Put in your real numbers
Service lines, delivery hours, rates, how work moves. Estimates off the top of your head are close enough to be useful.
Get the answer on screen
Which services make money, which don't, and where your operating model gives out first.
Because the diagnostic is the easy part. Fixing it is where we earn a living.
We could gate these behind a call and a slide deck. Plenty do. But an owner who can see which of their services makes money makes better decisions whether or not they ever pay us a cent — and the ones who decide they want help fixing what the tools surfaced know exactly what they're buying before they ask.
So: two full tools, free, no card. If they're useful, the wider suite is 27 tools for $39/month and you can cancel from your account with no calls, no forms and no friction. If they're not, you've spent twenty minutes and gained a number you didn't have this morning.
The questions you're already asking. Priced honestly, for once.
Two of these are free the moment you register today. The rest are $39/month, all together, unlocked immediately — not invoiced one question at a time.
"Which service line is actually profitable?"
A consultant: a $1,500+ engagement to build the model once
"How does our business actually operate?"
A consultant: a $2,000+ ops audit and a slide deck
"What should we actually be charging?"
A consultant: a $3,000+ pricing review
The consulting model was never really selling insight — it was selling access to someone who'd already built the spreadsheet. We skipped the invoice and gave you the spreadsheet.
Real screens. Not a pitch deck.
This is the Service Profitability Controller, mid-diagnostic. No design mockups — this is the tool.
"Any business under $500M in sales should have this tool."
"It's smooth, quick, agile, and on-topic for virtually every leader and manager. These tools create clear lines of responsibility, authority and time management — each module has an ROI attached to it."
— Lewis, Rudy & Associates
The questions we get asked most.
Is this really free, or free-until-you-need-anything-useful?
Twenty minutes is more than I wanted to spend.
Am I going to get chased by a salesperson?
My business is unusual. Will a calculator actually apply?
I don't have clean numbers to put in.
What happens to my data?
Start with the free two. Everything else is your call, later.
We're showing you this now so there are no surprises. Nothing below is required, and nothing below is asked for today.
Two free diagnostics
- Service Profitability Controller
- Operating Model Builder
- Full results, not a preview
- No trial, nothing to cancel
The full Performance Tool Suite
- 27 diagnostic tools
- Operational Throughput Analysis Tool, Pricing Strategy Calculator, Scale Readiness Calculator, Client Capacity Planner and more
- New tools added at no extra cost
- Cancel from your account — no calls, no forms
Stop guessing. Start knowing. Before it breaks.
Enter your details and you'll be running your first diagnostic on the next screen.
No card. No call. Unsubscribe in one click.
One honest warning. These tools will tell you things you may not want to read — that a service line you're proud of is losing money, that the growth plan doesn't survive contact with your own operating model, that the busiest part of the business is the part you should be shrinking. If you'd rather keep running on gut feel, don't register. If you'd rather know, the form is right above.